Sample workspace. “Fabrikam” is a fictional company and this is generated illustrative data, analysed by the real PipelineMap engine. Read-only.
Try it on your data All opportunities
Striking distanceInformational intent
Move “how to track business expenses” from position 7.5 into the top three
Query “how to track business expenses” · Page /blog/track-business-expenses (blog/resource page)
69score
Why it matters
“how to track business expenses” is an informational query — people searching it are researching the problem your product solves. You already rank at position 7.5, so Google considers /blog/track-business-expenses relevant; moving up is usually faster than ranking a new page from scratch.
Suggested next actions
- 1Review the results ranking above you for “how to track business expenses” and list what they cover that /blog/track-business-expenses does not.
- 2Make the topic explicit on /blog/track-business-expenses: title tag, H1 and at least one subheading should reflect “how to track business expenses” naturally.
- 3Add 3–5 contextual internal links to /blog/track-business-expenses from relevant pages, with descriptive anchor text.
- 4Re-check position and clicks 4–6 weeks after publishing changes.
Ranking page
| Page | Type | Clicks | Impr. | Position |
|---|---|---|---|---|
| /blog/track-business-expenses | blog/resource page | 167 | 7,548 | 7.5 |