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PipelineMap

Sample workspace. “Fabrikam” is a fictional company and this is generated illustrative data, analysed by the real PipelineMap engine. Read-only.

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Pages

How each page performs in search, with brand demand separated out and buyer-intent queries counted.
PageNon-brand clicksAll clicksImpressionsCTRPositionBuyer queries
/blog/how-to-write-an-expense-reportblog/resource page · show queries
  • how to write an expense report · 16,496 impr. · pos 3.5 · informational
  • expense report meaning · 2,187 impr. · pos 8.0 · informational
1,4851,485
+28%
18,6837.9%4.00
/blog/expense-report-templateblog/resource page · show queries
  • expense report template · 12,555 impr. · pos 5.2 · informational
491491
-8.4%
12,5553.9%5.20
/blog/travel-expense-policyblog/resource page · show queries
  • travel expense policy example · 5,237 impr. · pos 4.6 · informational
329329
-2.9%
5,2376.3%4.60
/product/expense-managementproduct page · show queries
  • expense management software · 6,080 impr. · pos 8.3 · commercial investigation
  • best expense management tools · 1,632 impr. · pos 16.5 · commercial investigation
  • automated expense reporting · 1,369 impr. · pos 6.6 · commercial investigation
  • expense management system · 1,357 impr. · pos 14.1 · commercial investigation
  • employee expense software · 1,000 impr. · pos 10.7 · commercial investigation
  • expense management platform · 993 impr. · pos 9.8 · commercial investigation
  • expense approval workflow software · 747 impr. · pos 12.4 · commercial investigation
  • expense policy automation tool · 605 impr. · pos 18.2 · commercial investigation
235235
+1.7%
14,1461.7%11.016
/blog/per-diem-explainedblog/resource page · show queries
  • what is a per diem · 7,304 impr. · pos 6.6 · informational
218218
+21%
7,3043.0%6.60
/product/receipt-captureproduct page · show queries
  • expense tracking app for business · 2,911 impr. · pos 3.2 · commercial investigation
  • business expense tracker · 1,834 impr. · pos 4.3 · commercial investigation
  • ai receipt scanning software · 1,050 impr. · pos 9.4 · commercial investigation
  • receipt capture software · 927 impr. · pos 9.0 · commercial investigation
  • free spend management software · 66 impr. · pos 16.4 · commercial investigation
  • online expense software · 49 impr. · pos 9.7 · commercial investigation
  • uk receipt app · 45 impr. · pos 11.0 · commercial investigation
  • online receipt app · 37 impr. · pos 11.0 · commercial investigation
180180
+24%
7,0152.6%5.711
/blog/track-business-expensesblog/resource page · show queries
  • how to track business expenses · 7,548 impr. · pos 7.5 · informational
167167
+28%
7,5482.2%7.50
/blog/receipt-organisationblog/resource page · show queries
  • receipt organisation tips · 1,978 impr. · pos 5.7 · informational
6464
0%
1,9783.2%5.70
/blog/how-much-does-expense-software-costblog/resource page · show queries
  • expense management software pricing · 1,497 impr. · pos 5.4 · transactional
  • expense software cost per user · 396 impr. · pos 7.2 · transactional
6363
-15%
1,8933.3%5.82
/product/reimbursementsproduct page · show queries
  • expense reimbursement software · 2,009 impr. · pos 7.9 · commercial investigation
4646
-61%
2,0092.3%7.91
/solutions/nonprofitssolution page · show queries
  • nonprofit expense management software · 701 impr. · pos 9.9 · commercial investigation
  • expense software for charities · 564 impr. · pos 11.6 · commercial investigation
  • grant expense tracking software · 382 impr. · pos 12.8 · commercial investigation
2020
-77%
1,6471.2%11.23
/compare/fabrikam-vs-northwindcomparison page · show queries
  • northwind alternatives · 995 impr. · pos 8.7 · commercial investigation
  • northwind expense competitors · 203 impr. · pos 11.2 · commercial investigation
2020
+11%
1,1981.7%9.12
/integrationsintegration page · show queries
  • accounting software expense integration · 727 impr. · pos 7.8 · commercial investigation
  • erp expense management integration · 407 impr. · pos 13.4 · commercial investigation
1919
+19%
1,1341.7%9.82
/solutions/small-businesssolution page · show queries
  • expense report software for small business · 1,880 impr. · pos 11.2 · commercial investigation
1818
-14%
1,8801.0%11.21
/product/mileageproduct page · show queries
  • mileage tracking software · 962 impr. · pos 9.5 · commercial investigation
  • mileage log app for business · 282 impr. · pos 11.2 · commercial investigation
1818
-5.3%
1,2441.4%9.92
/blog/expense-tips-for-accountantsblog/resource page · show queries
  • expense software for accounting firms · 883 impr. · pos 9.3 · commercial investigation
1616
+33%
8831.8%9.31
/product/corporate-cardsproduct page · show queries
  • corporate card software · 2,244 impr. · pos 13.5 · commercial investigation
1515
+15%
2,2440.7%13.51
/blog/expense-management-buyers-guideblog/resource page · show queries
  • contoso alternatives · 1,429 impr. · pos 17.2 · commercial investigation
  • contoso competitors · 571 impr. · pos 19.5 · commercial investigation
  • contoso vs northwind · 465 impr. · pos 22.5 · commercial investigation
  • cheaper alternative to contoso · 248 impr. · pos 15.2 · commercial investigation
  • expense app with approvals · 65 impr. · pos 28.7 · commercial investigation
  • 2026 spend management software · 63 impr. · pos 23.6 · commercial investigation
  • receipt app for startups · 62 impr. · pos 17.4 · commercial investigation
  • expense reports with approvals · 60 impr. · pos 32.0 · informational
1414
+7.7%
3,2540.4%19.016
/blog/best-mileage-tracking-appsblog/resource page · show queries
  • mileage tracking software · 782 impr. · pos 12.2 · commercial investigation
  • mileage log app for business · 274 impr. · pos 8.6 · commercial investigation
1212
+9.1%
1,0561.1%11.32
/homepage · show queries
  • fabrikam · 9,741 impr. · pos 1.1 · brand
  • fabrikam login · 3,884 impr. · pos 1.4 · brand
  • fabrikam expense app · 569 impr. · pos 1.3 · brand
  • spend management software with approvals · 69 impr. · pos 33.8 · commercial investigation
  • expense reports for startups · 63 impr. · pos 34.0 · informational
  • free expense reports · 53 impr. · pos 18.9 · informational
  • simple receipt app · 40 impr. · pos 29.6 · commercial investigation
  • simple expense reports · 40 impr. · pos 26.5 · informational
08,122
-3.8%
14,51856%1.85
/pricingpricing page · show queries
  • fabrikam pricing · 1,225 impr. · pos 1.2 · brand
  • pricing · 31 impr. · pos 39.8 · informational
0598
+105%
1,25648%2.20
/customerscustomer stories page · show queries
  • fabrikam reviews · 691 impr. · pos 2.4 · brand
086
+1.2%
69112%2.40
/docs/apidocs/help page · show queries
  • fabrikam api docs · 340 impr. · pos 1.6 · brand
050
-7.4%
34015%1.60
/careerscompany page · show queries
  • fabrikam careers · 252 impr. · pos 1.2 · brand
068
-5.6%
25227%1.20